Brand Identity Creation
Our Lady Queen of Peace Parish

Brief

Having no current identity other than an outlined image of the church building. The parish priest and church community asked for a logo that reflected their church name and values in a modern stylised direction. 

Logo use

Signage, bulletins, stationary, correspondences, website, flyers and banners.

Design

The church community holds very high regard to their statue of Our Lady Queen of Peace. This statue and a comprehension of the church’s values helped seed a design reflective of the community, their beliefs and direction.

• The dove facing out, ready for flight, to spread the good news of God to the people.
• Our Lady looks down in a prayerful thought as she releases the dove of peace.
• The red swirls not only represents her arms but also symbolises the Pentecostal flame.
• A thin peaked crown reflects elements within the sacred statue.
• Three points on the crown signifies the Holy Trinity; Father, Son and Holy Spirit.